Reuse Economy Expo Paris: INSIGHTS ON REUSABLE PACKAGING AND CIRCULAR SUPPLY CHAINS
May 2026
Cartonplast made its first appearance as an exhibitor at the Reuse Economy Expo in Paris, an event dedicated to reusable packaging systems, circular processes and business models based on reuse. Held at the Paris Expo Porte de Versailles, the event brought together decision-makers, innovators and industry experts from across Europe.
With 3,714 visitors over two days, the fair provided an opportunity to discuss current developments, regulatory requirements and practical approaches to implementing reuse systems in industrial supply chains.
Reuse continues to gain relevance across industrial value chains.
This was further highlighted by the visit of French President Emmanuel Macron, underlining the growing political and economic attention given to reuse and circular economy topics.
Growing Interest in Reusable Packaging Systems
At the Reuse Economy Expo, one observation was particularly evident:
There was significant interest in reusable transport packaging and circular logistics models.
At the Cartonplast booth, visitors explored a broad portfolio of reusable solutions, including:
- Plastic Layer Pads
- Plastic Pallets
- Reusable Trays
Discussions showed that many companies are evaluating alternatives to disposable transport packaging and are looking for solutions that support reuse while also offering operational and financial benefits.
The Role of Pooling in Reuse Systems
One key takeaway from Paris was that reusable transport packaging requires efficient collection, management, cleaning and redistribution processes in order to be integrated into daily operations.
This is where Cartonplast's pooling approach comes into play.
With its Full Service All Included model, customers benefit from a professionally managed system featuring:
- Packaging delivered where and when required
- No asset ownership and no capital tied up in transport packaging
- High availability, including during periods of increased demand
- Cleaning, inspection and processes designed to support food safety requirements throughout multiple usage cycles
- Coordinated return logistics across locations
Circular Economy Approaches Continue to Gain Relevance
The Reuse Economy Expo highlighted the increasing relevance of circular economy approaches and reuse systems across multiple industries.
Regulatory developments such as the PPWR, growing interest in reuse models and ongoing discussions around resource efficiency continue to shape the market environment.
Looking Ahead
Cartonplast's first participation in the Reuse Economy Expo provided valuable insights into current market developments and discussions around reusable transport packaging systems.
The event also highlighted growing interest in scalable reuse solutions and professionally managed pooling systems.
Pooling can support the management of reusable transport packaging and circular logistics processes within complex supply chains. Cartonplast remains committed to further developing its pooling services and reusable transport packaging solutions in close cooperation with customers and partners.